Use relationship mapping, sales personas, and placeholder contacts to help your team visualize the key stakeholders and close more deals.
Everyone within your team can access and share org charts with no extra logins to manage.
Get an overall ‘feel’ for the account almost immediately. If you’ve not identified your key personas, you know the account needs more work if you want to de-risk the deal.
Hear about an unidentified stakeholder? Add them to your org chart, and swap them for a HubSpot contact once identified.
Avoid wasting time working contacts that don’t need it, and focus your energy and engagement where it’s most needed.